Our mission: to continue to strive for a better life

Mission Statement:

To provide customers with "wealth and development" backing support

Build a development platform of "wisdom and growth" for colleagues

Create "material and spiritual" double returns for shareholders

Promote the "ecological and beautiful" healthy kitchen for the society

Our vision: To become the world's leading kitchen appliance brand in 2030

Our values: quality, responsibility, efficiency, gratitude

Quality: quality first, word-of-mouth first

Responsibility: dare to bear, the results

Efficiency: highly responsive, high standards achieved

Thanksgiving: grace cherish customers, grace filial parents